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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners. There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a […]

3 Tips on Becoming a Pay-Per-Click Expert

Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of the future of internet usage. However, online advertising has been, is and will almost definitely continue to be an integral part of […]