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Google Opinion Rewards Comes to iOS: Get Paid for Taking Surveys by @MattGSouthern

Google is bringing Opinion Rewards to iOS, which is a program that pays users to take surveys from companies. Companies, including Google itself, pose questions via Opinion Rewards in an effort to learn more about customers. Surveys include a maximum of 10 questions and can be completed in roughly 30 seconds. In exchange for users’ […]

Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras

Podcast: Download Subscribe: iTunes | Android | Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from paid search in this Search Engine Nerds episode. Maddie Cary, Director of Paid Search at Point It Digital Marketing, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss […]

How to Leverage Paid Media for the Entire Customer’s Journey by @PPCJoeC

According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is one more stage advertisers should […]

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The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing

Most entrepreneurs who invest in paid traffic make one very critical error: They don’t know how to convert that paid traffic into profit! Related: Alive and Kicking: Why Email Marketing Is Still a Huge Tool for Business If this is you, then pay attention: You cannot expect a positive ROI or a sustainable advertising campaign unless you learn […]