D383795A-4799-4A2A-BD19-BF986E48884F

Google’s Search Crawlers to Natively Render JavaScript-based Pages by @MattGSouthern

Starting in Q2 2018, Google’s search engine crawlers will begin to render JavaScript-based webpages without the assistance of the AJAX crawling scheme. For site owners, that means it will no longer be necessary to provide rendered versions of these pages to Googlebot. Googlebot currently relies on the AJAX crawling scheme to render JavaScript-based webpages when […]

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]

loader-1

Google Search Console to Explain Why Pages Aren’t Getting Indexed by @MattGSouthern

Google is preparing to roll out updates to Search Console, one of which is an “Index Coverage” report that explains why certain pages may not be getting indexed. Search Console as we know it today already reports on indexed pages in the ‘Index Status’ report. The Index Coverage report goes a step further by identifying […]

shutterstock_664102486

Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern

Google has started compressing its display ads by up to 40% in an effort to improve page load times and increase battery life efficiency. This is accomplished through Google’s Brotli compression algorithm it introduced two years ago. Brotli offers a data savings of at least 15% compared to gzip compression, and could result in a data […]