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The Essential Landing Page Checklist

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Imagine you’re walking past a sporting goods store and you see an amazing pair of sneakers in the window. You walk into the shop […]

The Essential Landing Page Checklist

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Imagine you’re walking past a sporting goods store and you see an amazing pair of sneakers in the window. You walk into the shop […]

8 Mistakes Business Owners Make Creating Their 'About Us' Page

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Despite being probably the most visited page on a business’s website, the “About Us” is often overlooked. It’s an afterthought following more seemingly important content and product […]

Product Page SEO: 16 Dos & Don’ts You Should Know by @clarkboyd

Product page SEO is increasingly challenging to get right. You want your ecommerce website to delight consumers with great creative assets. But you also need to give Google enough semantically relevant content to get those all-important page 1 rankings. Balancing these two objectives is incredibly hard, especially when you have thousands of products. So what can you do […]

New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups by @MrDannyGoodwin

People who read your Facebook Instant Articles will now be able to Like your page or sign up for your email newsletter from within your article. That’s because Facebook announced it has given all publishers access to two new call-to-action units. 1. Email Sign-Up CTA The first type of call-to-action unit encourages the people who […]