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Organic Search Market Share in Retail Dominated by Macy’s, Not Amazon, in Q3 2017 by @MattGSouthern

Heading into the 2017 holiday season it may be surprising to learn it’s not Amazon leading in organic search market share in the retail sector. Amazon didn’t even come in second place– it came in third according to a recent report from Conductor. Macy’s came in first place, followed by Nordstrom, followed by Amazon. That […]

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]

Content Marketers: Organic Traffic Is The Key Success Metric by @MrDannyGoodwin

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate traffic and engagement. Companies are spending an estimated $ 135 billion on content marketing every year. Marketers who are unable to demonstrate ROI […]

SEJ Wrap-Up: AMPs Now Indexed in Organic Search + New Google Analytics Release by @megcabrera

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Accelerated Mobile Pages (AMPs) Now Indexed in Organic Search Results Google is now officially rolling out AMP pages in organic search results around the world. When people are […]