4 Unconventional Ways to Reclaim Lost Facebook Organic Reach by @bsmarketer

Facebook has been the hot-button topic of social and political discussions for the past few weeks. Even still, more than 2 billion people still use the platform monthly, totaling to 50 million hours of usage. But reaching those users without paying a now massively increased advertising cost still feels next to impossible. Organic reach rates are […]

Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future

We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in the seconds of completing a search and clicking through. To an average searcher, the SERP is a list of […]

562A1267-53C0-4D08-B5B2-89C1453576FA

Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern

Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. Google Posts lets businesses publish short messages, which appear in Maps and […]

397CF603-CCA4-4032-AF49-182FACEB8DEC

Organic Search Sees Largest Growth Rate in Over 2 Years [REPORT] by @MattGSouthern

Organic search just saw its strongest visit growth in over 2 years, according to Merkle’s Digital Marketing Report for Q4 2017. Total site visits driven by organic search were up 6% year-over-year in the fourth quarter of 2017, which is said to be the strongest rate of growth since 2015. Even desktop organic search visits […]

B38A162D-5BD5-4112-A09F-4E8962961C06

Organic Search Market Share in Retail Dominated by Macy’s, Not Amazon, in Q3 2017 by @MattGSouthern

Heading into the 2017 holiday season it may be surprising to learn it’s not Amazon leading in organic search market share in the retail sector. Amazon didn’t even come in second place– it came in third according to a recent report from Conductor. Macy’s came in first place, followed by Nordstrom, followed by Amazon. That […]

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]

Content Marketers: Organic Traffic Is The Key Success Metric by @MrDannyGoodwin

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate traffic and engagement. Companies are spending an estimated $ 135 billion on content marketing every year. Marketers who are unable to demonstrate ROI […]