5 Ways to Optimize for Personalized Search by @ab80

Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines better understand what you like (and what you don’t). A couple of years ago, Google was actively engaged into search personalization. Now, according […]


Google to Publishers: Optimize Your Content for Google Assistant by @MattGSouthern

Google has been sending notices to publishers with directions for how to make their content more discoverable by Google Assistant. Notifications are being sent via Search Console, which means they may be sent via email as well. Google is currently sending notifications to US podcast, recipe, and news publishers who have invested in either AMP […]