Google to Publishers: Optimize Your Content for Google Assistant by @MattGSouthern

Google has been sending notices to publishers with directions for how to make their content more discoverable by Google Assistant. Notifications are being sent via Search Console, which means they may be sent via email as well. Google is currently sending notifications to US podcast, recipe, and news publishers who have invested in either AMP […]

How to Optimize Your Product Online

Reader Resource Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » You work hard to attract visitors and prospects to your website and product listings. But if those people leave without buying — or without at least signing up to receive email updates […]

How to Optimize for Seasonal Keywords by @sllewuy

ADVERTISEMENT Planning your content can be a difficult task. It can be very easy to just draw a blank when thinking about what to create. We wonder about our content’s effectiveness in organic search and want to make sure our ideas have some substantial data. A simple way to come up with good, evergreen content is to use […]

9 Tips to Optimize Crawl Budget for SEO by @ab80

When you hear the words “search engine optimization,” what do you think of? My mind leaps straight to a list of SEO ranking factors, such as proper tags, relevant keywords, a clean sitemap, great design elements, and a steady stream of high-quality content. However, a recent article by my colleague, Yauhen Khutarniuk, made me realize […]