Chapter-5

60+ Mind-Blowing Stats About Search Engine Optimization by @MrDannyGoodwin

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is. Every company that operates online needs […]

Chapter-1

20 Years of SEO: A Brief History of Search Engine Optimization by @lorenbaker

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the […]

23 Sure-Fire Conversion Rate Optimization Tactics for Striking Online Gold

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Want to make money online? Live the life of your dreams? Travel the world as a digital nomad, roaming to remote white-sanded beaches replete with pristine turquoise […]

10 Tips for Mastering E-Commerce Conversion Rate Optimization by @BrockbankJames

According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 […]

The Complete Guide to Mastering E-Commerce Product Page Optimization by @stoneyd

In a previous post, I outlined my complete guide to optimizing product category pages. While those pages can be great for attracting searchers who are still deciding what specific products they want (and are critical to the sales process,) ultimately they are just “pass-through” pages. Their job is to get the visitors to the actual product […]

The Complete Guide to Mastering E-commerce Product Category Page Optimization by @stoneyd

There are two key page types involved in optimizing your offerings (i.e. products or services) for both search engines and shoppers: Product information pages Product category pages The optimization of both plays a critical role in helping your products get traffic and converting that traffic into customers. Unless a visitor to your site enters through […]