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Online Reputation Management for Doctors

This is a sponsored post written by SearchReputation.net. The opinions expressed in this article are the sponsor’s own. Most doctors can manage their reputations informally through customer relationship management and how they treat their patients. But most are unfamiliar with more practical ways of managing their reputational risk. Word of mouth is no longer local. Although […]

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5 Ways to Continuously Expand Your Online Following

Try these five methods for drawing more and more viewers to your business’s YouTube videos and growing your business in the process. April 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now fromAmazon […]

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How to Market Your Online TV Show

Find out why 100 viewers can be better than 100,000. March 19, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. As a small business owner or entrepreneur, your goal when creating videos isn’t to go viral. Your goal when creating videos is to get them seen by the people who are […]

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Don't Get Left Behind by the New Online Advertising Standards

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such as AR, VR, 360-degree ads and […]

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How to Make Online Networking Work for You

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Who’s best suited for online networking? On the one hand, the answer is obvious: Anyone with a computer and an internet connection can access the growing […]

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15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

Instagram is inherently a more aspirational platform than, say, Twitter, due to its visual nature. The hashtags that gained in popularity most throughout the year reflect this: #Travel, #travelphotography and #naturephotography were three of the 10 hashtags on Instagram that saw the largest increases in use in 2017. Trending hashtags on Twitter tend to revolve […]

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4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are […]