Don't Get Left Behind by the New Online Advertising Standards

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such as AR, VR, 360-degree ads and […]


How to Make Online Networking Work for You

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Who’s best suited for online networking? On the one hand, the answer is obvious: Anyone with a computer and an internet connection can access the growing […]


15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

Instagram is inherently a more aspirational platform than, say, Twitter, due to its visual nature. The hashtags that gained in popularity most throughout the year reflect this: #Travel, #travelphotography and #naturephotography were three of the 10 hashtags on Instagram that saw the largest increases in use in 2017. Trending hashtags on Twitter tend to revolve […]


4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are […]