google-pubcon-keynote

6 Things We Learned at the Google Webmaster Relations Pubcon Keynote by @MrDannyGoodwin

Today at Pubcon in Las Vegas, a trio of Googlers – Gary Illyes, Nathan Johns, and Eric Kuan – took the stage for the Google Webmaster Relations keynote to answer questions about a wide range of topics. Here are some of the interesting tidbits we learned from Google about disavowing links, featured snippets, and more. […]

Facebook Tests Showing More Related Articles by @MrDannyGoodwin

Facebook is running a test to its related articles feature that could help users discover more stories about trending topics, the social network has announced. Heading forward, Facebook will show you related stories before you click on an article. Here’s how Facebook described the related articles test: “These additional articles, which appear for topics many […]

New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups by @MrDannyGoodwin

People who read your Facebook Instant Articles will now be able to Like your page or sign up for your email newsletter from within your article. That’s because Facebook announced it has given all publishers access to two new call-to-action units. 1. Email Sign-Up CTA The first type of call-to-action unit encourages the people who […]

6 Ways You Can Use Social Listening Now by @MrDannyGoodwin

Since the dawn of social media, brands have learned to use the awesome power of social media listening to their advantage. You can use social media listening to generate leads, improve your content strategy, and manage your brand’s reputation. But how else are businesses using social listening today? To find out, research firm Clutch recently surveyed 300 […]

Content Marketers: Organic Traffic Is The Key Success Metric by @MrDannyGoodwin

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate traffic and engagement. Companies are spending an estimated $ 135 billion on content marketing every year. Marketers who are unable to demonstrate ROI […]