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New Google Search Console Reports Have More Filtering Options by @MattGSouthern

Google’s new Search Console experience has some advanced filtering options that weren’t previously available when the public beta launched earlier this week. One of the most notable changes to the new Search Console is that reports now contain 16 months of data. Along with access to all this new data there are now new ways […]

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New Google Search Console Now Available: More Data, More Features by @MattGSouthern

Google has announced that a beta version of the new Search Console, released a few months ago to select users, will now be available to everyone. The new Search Console will be rolled out gradually, and webmasters will be individually notified when they receive access. Still in beta, the new Search Console will live side […]

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You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

It can be hard to tell who&#39;s already going down the funnel on their own, but signals do exist in the form of behavioral data from individual users, such as how many add to carts, site visits and purchases they&#39;ve had over time.</p> Holiday hazards</b></h2> In addition to neglecting incrementality, marketers often err during the […]

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Facebook Updates Events App With Restaurants, Bars, and More by @MattGSouthern

Facebook’s standalone Events app has received a significant update, which comes with a full rebranding and more opportunities to discover local highlights. No longer being focused exclusively on events, the app has been renamed “Local.” In addition to being able to find local events, the new app allows for the discovery of restaurants, bars, and […]