hilltop-algorithm

Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO […]

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What Can Modern Marketers Learn From Advertisers of the Past?

Well, hold on to your fedoras Mad Men</i> fans, because that type of branding still works. &quot;Aspirational advertising&quot; is today&#39;s modern version of that in-your-face, one-way conversational advertising. Yes, it may be more subtle, but it still works by gently coaxing you to improve your class by purchasing &quot;better&quot; brands.</p> The changes, of course, extend […]

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The Conundrum of Modern Advertising

There are a million ways to reach customers with your message. Advertising techniques are continually shape-shifting, adapting to consumer preferences and new technologies. Perhaps more than at any other time, advertising professionals are under pressure to show results and consumers are less open to being advertised to. That, you could say, is a conundrum.</p> Related: […]

The Modern Marketing Strategy Every Business Should Start Using Today

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » What does your company’s marketing portfolio look like? 20 years ago, the average portfolio was filled with pieces — known as collateral — like advertisements, brochures, phone scripts or […]