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Google Switches to Infinite Scrolling Mobile Search Results by @MattGSouthern

Google has introduced infinite scrolling to mobile search results pages. Where there used to be page numbers at the bottom of SERPs there is now a “more results” button. Tapping on the button will trigger more search results to load within the same page. Google has confirmed this is just a “test.” However, it’s not […]

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Google Mobile Speed Scorecard: Compare Your Speed Against Other Sites by @MattGSouthern

Google has introduced two new tools aimed at helping webmasters make their sites faster— the Speed Scorecard and Impact Calculator. Speed Scorecard Compare your mobile page speed against other companies with Google’s Speed Scorecard tool. It’s capable of analyzing the speed of thousands of sites from 12 different countries. Using the Speed Scorecard is as […]

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies. “Disruption is the new normal,” […]

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Facebook Tests Data-Friendly Instant Videos on Mobile by @MattGSouthern

Facebook is testing Instant Videos, a feature that will allow users to watch more video on mobile without eating into their data plan. Facebook Instant Videos coming soon? ⚡️ h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r — Matt Navarra ⭐️ (@MattNavarra) September 11, 2017 Videos will be downloaded and cached in the background while using Facebook on a […]

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57% of Search Traffic is Now Mobile, According to Recent Study by @MattGSouthern

According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets. BrightEdge also discovered ranking positions for a vast majority of keywords were different depending on whether the search was conducted on mobile versus desktop. Research indicates 79% of all keywords rank different on desktop compared to mobile, […]