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6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble […]

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Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and […]

Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment by @IAmAaronAgius

With enough planning and data, you could easily apply a dollar value to each of your prospective customers. You could also calculate the ROI of a campaign and uncover your actual customer acquisition costs. What you can’t do is calculate the ROI of your social engagement efforts with any real accuracy. This is because there’s […]

3 New Facebook Video Metrics Offer Audience & Engagement Insights by @DannyNMIGoodwin

Facebook continues to push video hard. Now the social network wants to help you understand how those videos are performing and help you continue to grow your audience. Three new metrics – audience demographics, live video engagement, and views from shares and cross-posting – are coming in Page Insights and Video Library. These new metrics […]