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Google Posts: Share Messages in Search Results From Google My Business by @MattGSouthern

Google has officially rolled out Google Posts to all small businesses with a Google My Business listing. Google Posts allows small businesses to publish messages to Google My Business, which means the messages will also show up when their GMB page surfaces in search results and Google Maps. Posts will appears as a small snippet, […]

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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern

Google has started compressing its display ads by up to 40% in an effort to improve page load times and increase battery life efficiency. This is accomplished through Google’s Brotli compression algorithm it introduced two years ago. Brotli offers a data savings of at least 15% compared to gzip compression, and could result in a data […]

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Google For Jobs is Now Live in Search Results by @MattGSouthern

Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While harnessing the power of Google’s machine learning capabilities, combined with the services provided […]

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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]

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Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern

Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are. The new tool, called Ad Experience Report, measures how well a site’s ads comply with the Better Ads Standards, which are determined by the Coalition for Better Ads. Publishers can also refer to Google’s new best […]