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Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to their website. As a versatile ad unit, the Video Website Card is designed to fulfill a number of different brand objectives. Whether it’s showcasing a location or announcing a new product, “the […]

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Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store […]

Google’s New AdWords Experience is Now Available to All Advertisers by @MattGSouthern

Google is officially rolling out its new AdWords experience to everyone. The company promised it would be available to everyone by the end of the year, and now it’s here. The new AdWords experience promises to be faster, more intuitive, with a renewed focus on achieving business goals. Here are some of the benefits you […]

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Google Opinion Rewards Comes to iOS: Get Paid for Taking Surveys by @MattGSouthern

Google is bringing Opinion Rewards to iOS, which is a program that pays users to take surveys from companies. Companies, including Google itself, pose questions via Opinion Rewards in an effort to learn more about customers. Surveys include a maximum of 10 questions and can be completed in roughly 30 seconds. In exchange for users’ […]

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LinkedIn is Working on a Recruiting Tool Called Talent Insights by @MattGSouthern

LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active […]

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Share YouTube Videos With iMessage Contacts Without Leaving the App by @MattGSouthern

YouTube for iOS has been updated with iMessage support, which will let users watch and chat about videos without leaving the app. After tapping on the share button in the YouTube app, there is now an option to share via iMessage. Once iMessage is selected, choose the desired recipient and begin your shared video watching […]