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How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein

Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic […]

4 Ways Small Businesses Can Master Marketing

We often hear from our customers that it had always been their dream to own a business – whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career. However, many people are held back by the fear that they won’t be able to […]