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Google Expands Featured Snippet by @martinibuster

Google appears to have expanded its Featured Snippets to include Google Suggest navigational buttons. This function was previously announced in January. When a user enters a vague search query for which there are more nuanced variations, the featured snippets will now show navigational “chiclets” style buttons that help users navigate to a more specific response. This […]

bings-algorithm

Bing Shares 5 Algo Insights by @martinibuster

Bing’s search blog published a description of an advanced search capability. The search allows programmers to find code snippets. What makes this article interesting is that it describes various surprising capabilities that underlie Bing’s technology, providing clues as to what Bing is capable of. Given how mysterious Bing is to the SEO community, this blog […]

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How to Do Keyword Research for SEO: Everything You Need to Know by @martinibuster

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It’s a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases […]

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4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google […]