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Video Marketing for Service Businesses

Learn how you can use video, one of the most effective content marketing strategies, on your website to market your services. April 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & […]

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3 Content Marketing Tips for Your Service Business

Find out what content marketing is and what types would work best for your service business. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | iBooks | IndieBound […]

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How to Measure Your Marketing Success by Focusing on the Invisible ROI

It’s time to stop prioritizing short-term metrics over a long-term success strategy. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur you’re told to understand your numbers. This is good advice, until you realize how many numbers there are to consider: financial numbers, sales conversations, how many […]

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Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail. March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and […]

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5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

You don’t need a big budget to learn from these big-budget brands. February 23, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don’t have big budgets. Specifically, we’re finding […]

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6 Keys to Email Marketing Success

Use these smart strategies to improve your email success. February 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Run-of-the-mill […]