5 Ways Marketing Automation Helps Startups Succeed

Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There’s so much to choose from, it now has its own blended term — martech. While the world’s biggest corporations dedicate entire teams to social-media monitoring and feedback, […]

4 Ways Small Businesses Can Master Marketing

We often hear from our customers that it had always been their dream to own a business – whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career. However, many people are held back by the fear that they won’t be able to […]

AI-digital-marketing

How to Integrate AI Into Your Digital Marketing Strategy by @cynthialive

Artificial intelligence (AI) used to be pure science fiction. But now AI is science fact. This once futuristic technology is now implemented in almost every aspect of our lives. We must adjust. Luckily, we’re used to adjusting, pivoting, and expecting a change of any kind – and quickly. The use of AI in our digital marketing strategies is no different. We […]

An Insider's Guide to LinkedIn Marketing

On this episode, Entrepreneur Network partner Mark Fidelman interviews Brynne Tillman of Peoplelinx to talk tips, tricks and trade secrets of LinkedIn marketing. How are you creating new connections? Are you reaching out to engage each new person, and if so, how? Tillman advises against battering your conections with pitches, but it’s important to make an […]

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results. Marketing psychology is one of those little things, which can have a huge impact on your […]

4 Instagram Marketing Ideas for Higher Engagement & More Followers by @nathanhchan

Do you feel like your Instagram strategy could use some fresh tactics? Heck, even if you’re happy with the results you’re seeing from your Instagram campaign there’s always room for improvement. That’s why I want to share with you four Instagram marketing ideas to spruce up your feed and create an Instagram marketing strategy that connects, converts, […]