PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners. There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a […]


Steal This Marketing Tactic From McDonald's and Petco to Dramatically Increase Sales

July 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Big brands change with the tide or die. In the case of companies like Toys 'R' Us and Blockbuster Video — death came knocking because they continued to live in the past. Their focus stayed on the physical, while the modern […]


Why Content Marketing Is a Fool-Proof SEO Strategy Today by @HoleksaWilliam

This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human […]


How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein

Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic […]