What Can Modern Marketers Learn From Advertisers of the Past?

Well, hold on to your fedoras Mad Men</i> fans, because that type of branding still works. &quot;Aspirational advertising&quot; is today&#39;s modern version of that in-your-face, one-way conversational advertising. Yes, it may be more subtle, but it still works by gently coaxing you to improve your class by purchasing &quot;better&quot; brands.</p> The changes, of course, extend […]

The 4 Most Essential Qualities of Great Content Marketers by @nancy_elle

The benefits of content marketing are well documented in 2017. According to a Content Marketing Institute report, 88 percent of B2B marketers now use content marketing strategies, with content marketing leaders experiencing 7.8 times more site traffic than non-leaders. Investments in content marketing are clearly paying off, with those dedicating the most effort earning the greatest […]

The Smart Marketer’s Guide to Social Media Aggregation by @cynthialive

Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users. But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor. Here’s how you can efficiently collect, modify, and repost the best content the web has to offer […]

Content Marketers: Organic Traffic Is The Key Success Metric by @MrDannyGoodwin

Content ROI remains one of the biggest struggles for marketers. Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate traffic and engagement. Companies are spending an estimated $ 135 billion on content marketing every year. Marketers who are unable to demonstrate ROI […]

64% of Marketers Attend at Least One Marketing Conference Each Year [POLL] by @rinadianewrites

Conferences are a great way to learn about new and interesting trends in your industry. These events are also an opportunity to further improve your skills and up your game. Best of all, you get to rub elbows with well-known experts and meet others within your industry — perfect for networking! So how many marketing conferences […]