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Snapchat Makes Story Ads Available Through its Self-Serve Ad Manager by @MattGSouthern

Snapchat is now letting marketers purchase Story Ads, formerly known as Promoted Stories, through its self-serve ads manager. Now that Story Ads are available through the self-serve ads manager, they will have the same targeting options and auction-based pricing model as other Snapchat ads. This includes Snapchat’s 500+ predefined audience segments. What makes Story Ads […]

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Twitter Makes it Easy to Send Tweetstorms With New Threads Feature by @MattGSouthern

Twitter has a new feature that makes it easy to automatically publish multiple tweets in a row. Strings of multiple tweets in a row are commonly referred to as “tweetstorms,” but Twitter prefers to call it “threading.” Hundreds of thousands of threads are tweeted every day, the company says. If you have more to say […]

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Google Shopping Makes it Easier to Discover, Research, and Compare Products by @MattGSouthern

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products. With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads. Discovery […]

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Why Richard Branson's Website Makes Sales (And What You Can Learn from Following His Lead)

To get sales, make an offer.</b></h2> One of the most well-known email marketers in the world, Ben Settle, once told me,&nbsp;&quot;The primary purpose of your website is to make sales. Most people forget to make offers, and so they stay broke.&quot; In other words, to make sales, you must make offers. Sadly, it took me […]