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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners. There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a […]

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20 Years of SEO: A Brief History of Search Engine Optimization by @lorenbaker

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the […]

This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host […]

This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host […]

This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host […]

The Complete #SEJSummit NYC Agenda is Out! by @lorenbaker

Following the successful run of conferences in Santa Monica and Chicago, SEJ Summit is closing out the year at The TimesCenter in New York City on November 2! SEJ Summit 2016: “A Day of Keynotes” is an intimate search marketing conference that features 11 sessions of keynote-style presentations by leading industry experts, four moderated Q&A […]