5 Ways to Make Your Business Look Good to Customers Online by @ProvenData

How can you properly represent your brand while also offering your customers incentives to choose your business over others? This was the question of a small business owner who owns an upscale restaurant in Chicago. His concern is one that many business owners have. How can businesses draw customers in without looking “cheap”? This particular […]

Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood

ADVERTISEMENT Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default. This post will explain how to delve into Google Analytics […]

3 Unstoppable SEO Trends To Look Out For In 2017

Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO. SEO, or search engine optimization, is the lifeblood of online business. And while […]