Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct by @martinibuster

“Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t […]

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Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern

Facebook is shutting down Partner Categories, which was a product that allowed third-party data providers to offer their targeting capabilities to Facebook advertisers. This includes data aggregators like Experian and Acxiom that are able to provide clients with offline data to improve ad targeting, such as purchasing activity outside of Facebook. This is a common […]

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Google’s Search Snippets are Longer, But Don’t Go Changing Anything by @MattGSouthern

Google’s search result snippets are now longer than what once was the maximum length of 160 characters. This change has been officially confirmed by Google, and is also supported by evidence from tracking tools like RankRanger. According to data collected by RankRanger, search snippets can now be anywhere from 160 characters to 230 characters. However, […]

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Google Search Will No Longer Use Domains to Indicate Country Service by @MattGSouthern

Google search across desktop, mobile web, mobile apps, and Maps will no longer use country code top level domains (ccTLDs) to indicate where a user is searching from. Historically, Google has indicated the country service being access through the use of domains such as Google.ca, Google.nz, Google.com.br, and so on. Going forward the country service […]

YouTube Channels With Under 10K Views Can No Longer Display Ads by @MattGSouthern

Google is ramping up its efforts to ensure ads do not appear alongside questionable YouTube videos. Its latest measure involves blocking ads from appearing on channels with less than 10,000 total views. According to what Google recently told the Wall Street Journal, it has been working on putting this measure in place since November. At […]