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Bing Ads Updated With Competition Tab, Performance Insights, and Location Recommendations by @MattGSouthern

Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations. The company says these features are unique to Bing Ads and not offered by any other tools. “Over the summer we spent time working with advertisers like you on three new capabilities which use AI and machine learning that […]

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Google Maps Improves Location Discovery by Color Coding Points of Interest by @MattGSouthern

Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways. Perhaps the most noticeable change will be color-coded points of interest. Specific categories of locations will now have their own color scheme, and new icons will be used to better identify the type of location. Locations such […]

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Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store […]