Google Maps Improves Location Discovery by Color Coding Points of Interest by @MattGSouthern

Google Maps will soon be rolling out an update that will improve location discovery in two distinct ways. Perhaps the most noticeable change will be color-coded points of interest. Specific categories of locations will now have their own color scheme, and new icons will be used to better identify the type of location. Locations such […]


Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement by @MattGSouthern

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store […]