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11 Ways to Promote a Local Business on Instagram by @ashleymadhatter

JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million. […]

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Thinking Global, Going Local: SEO from the Block by @SERanking

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. Mobile internet usage has surpassed desktop usage and the adoption of voice-powered digital assistants is steadily rising. These advancements are changing the way people search, especially for local businesses. Our data shows that nearly one-third of all Google searches are […]

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Facebook’s Local Feed Update – Not Just for News Sites! by @martinibuster

Facebook’s new feed update has been reported as benefiting local news. But that’s not entirely true. It’s not just news sites that benefit. Any website, including a blog or local business will benefit. Facebook itself used a bakery and a real estate site as examples of sites that can rank higher now. Facebook’s announcement stated […]

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How to Revamp Your Local SEO Strategy by @overthetopseo

Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. 1. Optimize for Google Lens Visual search is going to make an impact […]

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Google Integrating Third Party Reviews in Local Search Results by @MattGSouthern

Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google. To be clear, this is different […]

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How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, […]

How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, […]

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How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW

Google published a post on the Inside Search Blog back in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets (were expanded worldwide), and another update that changed a major aspect of local search forever: […]