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How to Create Twitter Lists & 5 Genius Ideas for Using Them by @alextachalova

Twitter lists are a wonderful feature – one that’s often overlooked by marketers, even though Twitter lists been around since 2009. Lists help you spend your time more effectively on Twitter because you can more easily find, monitor, and interact with the right people. Like any list, Twitter lists are practical and useful. This simple yet […]

Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern

Google has announced Similar Audiences are rolling out for Search and Shopping campaigns in AdWords. Similar audiences gives advertisers the ability to target customers based on whether or not they’ve searched for the same things as previous site visitors. ”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer […]

Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern

Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily apply audience lists across an entire […]