Podcast Link Building: Gain Links by Being a Guest on Podcasts by @annaleacrowe

Ah, the podcast. Despite the status of being your marketing knight in shining armor — meant to equip listeners with marketing brilliance and algorithm-resistant strategies — podcasts often go underappreciated in the link building world. Just like video link building, podcast link building is meant to be an extension of your brand — though, similarly, […]

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Want Links? Here’s How to Create Link-Worthy Content by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. Creating link-worthy content take a lot of time, planning, and strategy. The types of link you really, really want – editorially-given links (i.e., natural links) – are typically the hardest to get. Editorial links are the best kind of links, the kind […]

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Building Links Through Social Responsibility & Taking a Stand by @tonynwright

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]