Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level search term reports, Bing Ads is introducing online inventory update feeds, and scheduled feed downloads. Product Level Search Term Reports Bing Ads will now provide advertisers with data regarding which […]

Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level by @MattGSouthern

Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. The ability to easily apply audience lists across an entire […]