Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Google explains how in-market audiences uses […]

Google to Personalize Gboard Search Results Using Cloud-Based Machine Learning by @MattGSouthern

Google is currently testing a new way to train its artificial intelligence algorithms using Android phones. More specifically, it is using data collected from Gboard to personalize users’ search results. When Gboard suggests searches, the app will remember which ones were selected and which ones were not. That data will then be used to personalize […]