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What Is a High-Quality Link? by @krisjonescom

Relevance or authority, which link strategy is the best? This question has been pondered by link builders for decades – and has become particularly important since Google introduced the Penguin algorithm. Backlinks serve as an important ranking factor for search engines. Google even named links as one of its top three ranking factors. As digital […]

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Competitive Link Analysis: How to Audit Your Competitors’ Link Presence by @krisjonescom

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you […]