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SEO Glossary: 200+ Terms & Definitions You Need to Know by @MrDannyGoodwin

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles […]

Everything You Need to Know About Twitter Advanced Search by @jonleeclark

Although the reports of Twitter’s death have been greatly exaggerated, the social media platform has dipped in popularity, as shiny new toys like Instagram and Snapchat have captured the imagination of the public, especially Millennials. But Twitter still has 328 million monthly active users, 100 million daily active users, and 500 million tweets are sent […]

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72 Things to Know When Selling SEO Services by @bhartzer

Selling SEO services can be tough. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses. While I really understand SEO and how to create websites and optimize content, I’ve never considered myself to be a salesperson. Good SEO definitely sells itself, but […]

Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re […]