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How to Do Keyword Research for SEO: Everything You Need to Know by @martinibuster

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It’s a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases […]

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How to Know Your Audience to Master Your Marketing Campaigns by @mindyweinstein

Keywords. Conversion. User experience. Search engine optimization. What do all of these words and phrases have in common? They all relate to how you will attract, engage, and convert your target audience. The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic […]

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How Search Algorithms Work: Everything You Need to Know by @beanstalkim

Editor’s note: This is Part 2 of a four-part series discussing how search engine work. Often I find myself focusing on specific strategies to perform specific functions. How do I write compelling copy to rank on voice search? What structured data produces easy wins? Things like that. These important questions are often covered here on Search Engine […]

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How Search Engines Crawl & Index: Everything You Need to Know by @beanstalkim

Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly a thousand monkeys at typewriters will eventually create something useful (at least this monkey likes to think he does from time to time), but it’s a lot easier if you know the […]