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Why Keywords Are Perpetually Important for SEO by @MyNameIsTylor

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Are keywords still important for search engine optimization (SEO)? Do keywords even matter to Google anymore? The short answer: Absolutely. The longer answer: Keep […]

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How to Use Amazon Hidden Keywords to Boost Discoverability by @ebkendo

Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard […]

The 6 Best Bidding Strategies for Google Keywords

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound How much should you put out on the table to start the Google AdWords game? That’s a vital question to answer. Fortunately, Google’s tools […]

The 6 Best Bidding Strategies for Google Keywords

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound How much should you put out on the table to start the Google AdWords game? That’s a vital question to answer. Fortunately, Google’s tools […]

How to Optimize for Seasonal Keywords by @sllewuy

ADVERTISEMENT Planning your content can be a difficult task. It can be very easy to just draw a blank when thinking about what to create. We wonder about our content’s effectiveness in organic search and want to make sure our ideas have some substantial data. A simple way to come up with good, evergreen content is to use […]

Twitter Lets Users Block Keywords, Hashtags, Conversations by @DannyNMIGoodwin

Following the lead of Instagram and YouTube, Twitter has unveiled new ways to filter offensive and harassing tweets from your timeline. Twitter announced that it is updating its mute feature to hide notifications that users don’t want to see. “We’re enabling you to mute keywords, phrases, and even entire conversations you don’t want to see […]