loader-109

How to Do Keyword Research for SEO: Everything You Need to Know by @martinibuster

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It’s a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases […]

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip this step, and you’ll burn through […]

20160607152340-startup-businessman-analyzing-marketing-charts-financial-workplace-1

Get the Most From Google's Keyword Planner

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning and everything that follows becomes that […]

Get the Most From Google's Keyword Planner

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning and everything that follows becomes that […]

A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein

What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. While a paid search campaign will give us insight into our “money” […]

10 Timeless Keyword Research Tips by @bsmarketer

Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and […]

3 Excel Formulas for Google’s Keyword Planner Search Volume Numbers by @benjarriola

Our main sources of keyword data, no matter what keyword research tools we use, is oftentimes Google’s Keyword Planner, which is a part of Google AdWords. Data from Keyword Planner is exported into CSV files or extracted using their API to feed other tools. Google has a history of being less transparent, no matter what kind of data or […]