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15 SEO Myths That Just Won’t Die by @schachin

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we […]

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Facebook’s Local Feed Update – Not Just for News Sites! by @martinibuster

Facebook’s new feed update has been reported as benefiting local news. But that’s not entirely true. It’s not just news sites that benefit. Any website, including a blog or local business will benefit. Facebook itself used a bakery and a real estate site as examples of sites that can rank higher now. Facebook’s announcement stated […]

Stop Treating Your Website Guests Like Just Another Visitor! by @stoneyd

Collecting and analyzing data is an important part of any successful web marketing campaign. Data, when interpreted correctly, can tell an amazing story about your website and how people find, use, abuse, and refuse your website. In fact, it’s impossible to really know what to improve without that data. Yet, that very same data can […]

Why Just Building Links Doesn’t Work Anymore, & 8 Types of Content to Create that Will Grow Your Online Presence by @JuliaEMcCoy

When it comes to building an online presence, many brands still believe they can take the easy way out. Although the icky days of black hat SEO and link stuffed copy have gone the way of the dinosaurs, it’s not uncommon for a new or budding company (still) to think they’ll succeed by rattling off cheap, backlink-stuffed […]