A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy

More businesses than not know and use content marketing today, as a holistic whole. This year, as CMI’s recent B2B report for the year showed, content marketing was heavily on the uptrend. The problem in content marketing? It remains: documenting and strategizing. This isn’t growing as much both in popularity and knowledge as online content itself is. […]

Why Just Building Links Doesn’t Work Anymore, & 8 Types of Content to Create that Will Grow Your Online Presence by @JuliaEMcCoy

When it comes to building an online presence, many brands still believe they can take the easy way out. Although the icky days of black hat SEO and link stuffed copy have gone the way of the dinosaurs, it’s not uncommon for a new or budding company (still) to think they’ll succeed by rattling off cheap, backlink-stuffed […]

Successful Marketing Revolves Around Storytelling (& How To Share Yours) by @JuliaEMcCoy

Here’s a general question for you. What lasts, in our world? What really and truly stands the test of time, avoiding the cosmic laws of entropy and decay? It sure isn’t capacitive touch screens in a home with toddlers; I’ll tell you that. Stories endure. Guy meets girl, a man out-of-place, rags to riches, the […]