Why Content Is Important for SEO by @JuliaEMcCoy

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Content and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that’s […]

A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy

More businesses than not know and use content marketing today, as a holistic whole. This year, as CMI’s recent B2B report for the year showed, content marketing was heavily on the uptrend. The problem in content marketing? It remains: documenting and strategizing. This isn’t growing as much both in popularity and knowledge as online content itself is. […]

Why Just Building Links Doesn’t Work Anymore, & 8 Types of Content to Create that Will Grow Your Online Presence by @JuliaEMcCoy

When it comes to building an online presence, many brands still believe they can take the easy way out. Although the icky days of black hat SEO and link stuffed copy have gone the way of the dinosaurs, it’s not uncommon for a new or budding company (still) to think they’ll succeed by rattling off cheap, backlink-stuffed […]