SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff

Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put […]

I, Search: How AI Will Transform the Landscape of SEO by @jeremyknauff

Artificial intelligence, or AI, has been a trending topic in the search engine optimization industry. It’s also widely misunderstood. A lot of the widely-held beliefs about AI are based on speculation, surmised from patents and search engine behavior. Unfortunately, speculation frequently leads to fear — and fear sometimes empowers the industry’s con artists. I wonder how long it will be before […]