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Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to their website. As a versatile ad unit, the Video Website Card is designed to fulfill a number of different brand objectives. Whether it’s showcasing a location or announcing a new product, “the […]

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Bing Ads Introduces In-line Competitive Metrics by @MattGSouthern

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics, also known as “share of voice” metrics, to in-line performance views. Competitive metrics will compare how your campaigns are performing versus competitors. You can get started using competitive metrics by logging into Bing Ads and […]

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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]

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Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern

Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are. The new tool, called Ad Experience Report, measures how well a site’s ads comply with the Better Ads Standards, which are determined by the Coalition for Better Ads. Publishers can also refer to Google’s new best […]

Bing Ads Introduces Merchant Promotions for Search Ads by @MattGSouthern

Bing has announced Merchant Promotions are now available to all US advertisers. Merchant Promotions were originally being tested as an extension for Bing Shopping Campaigns as a pilot project, before being released across the US. Merchant Promotions are appended to Product Ads as special offers which searchers can click on to receive more information about […]