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Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’ by @MattGSouthern

Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users who choose to activate Google Signals can take advantage of new advertising features that are being enhanced to better understand customers across devices. Google Signals upgrades existing advertising features to enable the following: Remarketing with […]

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Facebook Introduces Ads in Stories After Reaching 150M Daily Viewers by @MattGSouthern

Facebook has finally started including ads in Stories, which some might say was only a matter of time. After being relatively quiet on the success of Facebook Stories since launching the feature 14 months ago, the company has revealed Stories now receive a total of 150 million daily viewers. With a sizeable audience of daily […]

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Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern

Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube. The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps. ”Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google […]

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Google Introduces Rich Results Tool for Testing Structured Data by @MattGSouthern

Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for […]