community-engagement-link-building

How to Take Your Link Building Into Your Local Community by @annaleacrowe

It’s hard to separate community engagement from link building. Instead of prescribing to traditional marketing rules, I strive to integrate community engagement with my link building campaigns. Community engagement bridges the gap between offline and online marketing. Break down the idea that link building is only online. My approach to link building is an egalitarian […]

4-algo-facts

4 New Insights Into Google’s Algorithm by @martinibuster

In testimony to the United States House Judiciary Committee, Google’s representative revealed four facts about how Google’s algorithm worked. She discussed topics ranging from one related to RankBrain to how often Google tests its algorithms. 1. Insight into the 15% RankBrain Queries RankBrain was originally created to understand the 15% of the queries that Google […]

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7 Insights Into How Google Ranks Websites by @martinibuster

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results.   The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following are insights developed by studying patents […]

How I Turned Engineers Into Bloggers With 50,000 Views

B2B marketing writers are not boring — they are bored. In the rat race for SEO, clicks and visibility, they’re pressured to write at a relentless pace. Consequently, they sacrifice clarity to jargon, experience to corporate-speak, the personal for the impersonal. In most cases, they don’t even put a name on the byline. Most B2B content […]