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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as […]

Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Google explains how in-market audiences uses […]

User Intent: It’s the Future of SEO by @CJGiarratana

In recent years search engines have been optimized around users needs and their search experience. Google has evolved in rewarding content that is valuable and relevant to readers. Modern-day SEO is all about user intent, and you can improve your online presence by focusing on several key psychological principles to entice your readers, rank well […]