Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads […]

New Google AdWords Extensions Help Manufacturers Drive In-Store Sales by @MattGSouthern

Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday. Google’s new “affiliate location extensions” are similar to existing location extensions, which are designed for businesses to attract in-store visitors with search ads. This new type of location extension is designed for manufacturers of products to […]