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Google is Developing Web Standards for Instant Loading Non-AMP Content by @MattGSouthern

Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. In an announcement from Google’s Accelerated Mobile Pages Project, the team revealed its plans for the future rollout of these web standards. Content developed using this new set of web standards will appear in certain […]

3 Brands Crushing Instant Customer Service

In this age of instant gratification, consumers want their problems dealt with immediately — not five minutes from now. By implementing live chat on your website, you can keep your customers active and engaged. Do you use chat as a bonus feature on your site? Live chat shouldn’t be a bonus feature for your site; […]

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Facebook Tests Data-Friendly Instant Videos on Mobile by @MattGSouthern

Facebook is testing Instant Videos, a feature that will allow users to watch more video on mobile without eating into their data plan. Facebook Instant Videos coming soon? ⚡️ h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r — Matt Navarra ⭐️ (@MattNavarra) September 11, 2017 Videos will be downloaded and cached in the background while using Facebook on a […]

New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups by @MrDannyGoodwin

People who read your Facebook Instant Articles will now be able to Like your page or sign up for your email newsletter from within your article. That’s because Facebook announced it has given all publishers access to two new call-to-action units. 1. Email Sign-Up CTA The first type of call-to-action unit encourages the people who […]