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Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads. Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business. Unlike automated chat bots, click-to-message ads put users in touch with […]

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7 Insights Into How Google Ranks Websites by @martinibuster

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results.   The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following are insights developed by studying patents […]

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LinkedIn is Working on a Recruiting Tool Called Talent Insights by @MattGSouthern

LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active […]