Yext’s Latest Advancements Will Expand Where Business Information is Published by @MattGSouthern

Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage […]

How to Make Information Architecture & SEO Work Together by @MrDannyGoodwin

ADVERTISEMENT Information architecture (IA) and search engine optimization (SEO) share many of the same goals. One of those shared goals is findability. Can people find the content they’re looking for, whether they’re outside your website or already using it? Here’s what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, […]

HTTPS Required for Collecting Sensitive Information in Chrome as of January 2017 by @MattGSouthern

Google has cautioned site owners that, at the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect sensitive information like passwords and credit cards. “Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS.” […]