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Bing Ads Integrates With LiveRamp to Improve Custom Audiences Targeting by @MattGSouthern

Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Bing Ads Custom Audiences. This integration will allow Bing Ads Custom Audiences to target or retarget search ads at the individual level. In plain English, what this means for search marketers is that they can distribute the […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click

There are three crucial Google AdWords checks you should do regu­larly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest of your AdWords work is to be effective. There are three things you want to measure […]