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Why Search – and SEO – Is Important by @RyanJones

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.” […]

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Expert Answers to 5 Important Marketing Questions

In this video, Entrepreneur Network partners Chris Haddon and Jason Balin answer five marketing questions from their friend and business associate, Glenn Younes, from Corner Unit Media. Questions include how you should market when your business is doing really well and what your first marketing step should be when you start your company. Click play […]

10 Important Social Media Updates You May Have Missed by @thebigdebowski

What’s the latest in the social media world? Here are 10 social media updates you may have missed in March from Facebook, LinkedIn, Pinterest, Twitter, and YouTube. Facebook Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content. The disputed content alert appears directly below […]

“Why Page Speed is So Important to SEO” via Jon Henshaw [PODCAST] by @rinadianewrites

Podcast: Download Subscribe: iTunes | Android | Visit our Search Engine Nerds archive to listen to other Search Engine Nerds podcasts! With Google’s introduction of a mobile-first index and AMP, page speed is now more important than ever. In this episode of Search Engine Nerds, Jon Henshaw, co-founder of Raven Tools, joins SEJ Executive Editor Kelsey Jones […]

Facebook Reactions Now More Important Than Likes by @MrDannyGoodwin

ADVERTISEMENT Want your Facebook posts to reach more people? Likes will no longer help you as much as Loves. Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with more visibility in users’ News Feeds. Getting more Reactions (all five are weighted equally) will give your […]

2017’s Four Most Important Ranking Factors, According to SEO Industry Studies by @ab80

I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first thought was, “Wow! Think of the work and research that went into this!” followed by, “This will be so useful!” and finally, “Oh god, there aren’t enough hours in the day for all of this.” […]

What’s the Most Important CRO Metric? by @LarryKim

Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure: Bounce rate Time on site Shopping cart abandonment Cost per conversion Clicks […]