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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]

6 Client Retention Strategies for Search Marketing Agencies by @iambenwood

In a saturated search marketing agency landscape clients have multiple options on who and where they spend their marketing agency budget. The key to keeping clients spending money with your agency: Building unique relationships with your clients. Agency account managers report directly to clients and naturally have the biggest influence on client retention in any […]

Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood

ADVERTISEMENT Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default. This post will explain how to delve into Google Analytics […]

How to Create an Awesome E-Commerce Dashboard in Google Sheets by @iambenwood

Google sheets presents an opportunity for Google Analytics users to pull data from their accounts and create highly customizable charts, graphs, and projections in a single page dashboard. What’s more, these reports can be automated using a handy add-on for Google sheets, which will save e-commerce marketers the chore of having to manually retrieve data […]