6 Client Retention Strategies for Search Marketing Agencies by @iambenwood

In a saturated search marketing agency landscape clients have multiple options on who and where they spend their marketing agency budget. The key to keeping clients spending money with your agency: Building unique relationships with your clients. Agency account managers report directly to clients and naturally have the biggest influence on client retention in any […]

Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood

ADVERTISEMENT Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default. This post will explain how to delve into Google Analytics […]

How to Create an Awesome E-Commerce Dashboard in Google Sheets by @iambenwood

Google sheets presents an opportunity for Google Analytics users to pull data from their accounts and create highly customizable charts, graphs, and projections in a single page dashboard. What’s more, these reports can be automated using a handy add-on for Google sheets, which will save e-commerce marketers the chore of having to manually retrieve data […]