Why You Need Rich Snippets in Your Life by @IAmAaronAgius

ADVERTISEMENT It all begins with a click. That’s the official start of your business relationship with potential new customers, followers, subscribers, and fans in the online world. No click, no relationship. They’ve already moved on to the next listing. To get that all-important click, you’ve got to stand out from the crowd. How big is […]

The Guide to Content Marketing Competitive Intelligence by @IAmAaronAgius

A marketer who’s thoroughly researched the competition should be able to list the key competitors – through competitive intelligence – in their industry and identify the significant differences between their businesses. These aspects might include: Differences in products and services New lead acquisition techniques Sales techniques for closing leads Market structure and reach of competitors […]

Beyond ROI: 10 Marketing Metrics to Track Customer Sentiment by @IAmAaronAgius

With enough planning and data, you could easily apply a dollar value to each of your prospective customers. You could also calculate the ROI of a campaign and uncover your actual customer acquisition costs. What you can’t do is calculate the ROI of your social engagement efforts with any real accuracy. This is because there’s […]

9 Surprising Sources for Cultivating Customer Data by @IAmAaronAgius

Every marketing strategy should be driven by data that paints your ideal audience with a laser, ensuring every campaign will hit its target. Data is critical for defining your audience and supporting your efforts with content production. Unfortunately, a lot of marketers tend to limit themselves to their own experiences. If you’re not well-versed in […]

Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius

If you feel like it has become increasingly difficult to capture your audience’s attention and traffic is lagging despite your rigorous content schedule, then you’re not alone. The way audiences consume content and what they want from it continues to change. Audiences are demanding more value, and search engines like Google have no intention of […]