SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff

Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put […]


Google Expands Home Service Ads to More Markets, More Business Categories by @MattGSouthern

Google’s Home Services ad product is now available to a wider variety of business types in more US markets. Back in May, SEJ contributor Ryan Clutter reported Google was reaching out to select businesses in Philadelphia inviting them to become Home Services Ads customers. All businesses in select categories within Philadelphia are now able to […]

Google Introduces the “Google Guarantee” for Home Service Ads by @MattGSouthern

Following Google’s crackdown on San Francisco area locksmiths and plumbers for abusing home service ads, the company has since introduced a verification process that comes with the distinction of being “Google guaranteed”. Here’s what it looks like in search results: Tapping on one of the results brings you to the home service ad for that […]