You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

It can be hard to tell who&#39;s already going down the funnel on their own, but signals do exist in the form of behavioral data from individual users, such as how many add to carts, site visits and purchases they&#39;ve had over time.</p> Holiday hazards</b></h2> In addition to neglecting incrementality, marketers often err during the […]

Avoid Shopping Cart Abandonment with Better SEO This Holiday Season by @seocompanymiami

With Black Friday and Cyber Monday over, the holiday season is now in full swing. Which means it is the perfect time for small businesses to make sure they’re not falling prey to “shopping cart abandonment.” Did you know that 75% of online purchases (or “almost” purchases) get abandoned? But worry not: I’ve put together a […]

The Beginner’s Guide to Putting a Co-Marketing Strategy in Place This Holiday Season by @seocompanymiami

As the holiday season approaches, marketers are looking for ways to increase profits, drive traffic, and improve business-to-business relationships. One of the best ways to do this is through co-marketing, or in other words, having two companies collaborate to get the most out of a campaign. It takes time to find the right relationship, but […]

Google Releases Valuable Consumer Data Ahead of 2016 Holiday Shopping Season by @MattGSouthern

Google declares 2016 to be the year of the “supershopper”, while releasing valuable data on how to win over the new informed generation of shoppers this holiday season. Brand Loyalty Becoming a Thing of the Past Customers are more open to changing their minds about where to shop, which is especially true for those shopping […]


The 6 Musts of a Successful Holiday Marketing Campaign

Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility. The holidays are a popular time […]