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Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.

The percentage of teens using Facebook has dropped 20 percent in just three years. June 1, 2018 3 min read “It’s 10 p.m. Do you know where your children are?” The answer: probably not on Facebook, according to a new Pew Research Center survey on teens, social media and technology. In just three years, the […]

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Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail. March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and […]