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Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On April 21, 2015, Google rolled out their mobile-friendly update, which quickly earned several monikers – mobilepocalyse, mopocalypse, mobocalypse, etc. Ultimately the name that stuck was “Mobilegeddon” (as far as I can tell, credit for this […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

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The Technical Guide to Common Magento SEO Issues by @danny_taywitter

Magento is often regarded as a challenging e-commerce platform to achieve technical excellence with. Despite its complex rewrite engine, codebase, and dynamic content and URLs, leading global brands such as Burger King, Coca-Cola, and Tom Dixon all use the platform. Magento boasts a number of great achievements including increasing sales and user time on site, […]