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PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK] by @lorenbaker

Get to know all the fundamental components of pay-per-click marketing in this in-depth guide from SEJ. Pay-per-click (PPC) marketing is a complex field that can be overwhelming for beginners. There are so many considerations you have to deal with even before you can place your first ad. (Think account organization, ad targeting, budgeting, copywriting, bidding, and a […]

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The Ultimate Guide to Yandex SEO by @TaylorDanRW

While Google has a strong presence in Russia, it’s vital that your SEO strategy takes Yandex into account. Yandex is the leading search engine in Russia (by blended market share), and due to recent legal changes (Google got slapped in Russian courts), they’ve also closed the gap on mobile. More than just a search engine, […]